Community Stories

Pawsitive community vibes

January 28, 2022

Red Deerians and Central Albertans are never short on community support when someone is in need. In this case, that someone was furry, fluffy, and might have had a big wagging tail – and Central Alberta went leaps and bounds above expectations.

January 17, 2021 would have been the famed Betty White’s 100th birthday. Having passed just a few weeks before, communities across Canada, the U.S. and beyond came together to celebrate her with a small deed that would have made her smile as much as she did for us.

Betty was beloved by millions for her wit and charm, and for always putting a smile on our faces. One of her life’s passions was caring for animals in need, and so a Betty White Challenge was created to encourage people to give a donation – big or small – to a local animal shelter for her birthday.

Here in Central Alberta, we have a number of wonderful organizations dedicated to care and rescue of our furry friends. When the call went out, Central Albertans went above and beyond (as they so often do!) to support local animal charities, with more than $150,000 raised for just this one occasion.

This incredible support and community spirit is why we are proud to be Red Deerians and Central Albertans. The generosity of so many will go a long way to ensuring local animal rescues, shelters and agencies can continue to support our furry neighbours.